In the News: Top 5 Take-Home Tidbits from the Lonely Planet No More Seminar (Fully Booked)

Almost a month ago (and fresh after the grueling campaign!), I and my “writing sisters” from Writer’s Block Philippines joined Lonely Planet guidebook author Greg Bloom in giving a travel writing seminar to guests of Fully Booked Bonifacio High Street . It was great fun sharing our insights from two of the things we love most–writing and traveling–and to be joined by no less than an authority in the field.

Here, I’ll share an excerpt of what Fully Booked published in its blog, but for more meaty stuff, read the original post in the Fully Booked website.

Now that summer’s officially over, wouldn’t it be great to relive your travel adventures by writing about them? 😉

~ N

P.S. For an interesting look at what Greg Bloom thinks of Manila, read this post in 🙂

Top 5 Take-Home Tidbits from the Lonely Planet No More Seminar

Originally published in the official blog of Fully Booked

Fully Booked - Lonely Planet No More travel writing seminar - Niña Terol-Zialcita, Nikka Sarthou-Lainez, and Ana Santos of Writer's Block Philippines; Lonely Planet author Greg Bloom; Regina Cruz and Aimee Diego of Fully Booked
Fully Booked – Lonely Planet No More travel writing seminar – Niña Terol-Zialcita, Nikka Sarthou-Lainez, and Ana Santos of Writer’s Block Philippines; Lonely Planet author Greg Bloom; Regina Cruz and Aimee Diego of Fully Booked

Last weekend, Lonely Planet visiting author Greg Bloom was joined by Writers Block Philippines’ Nina Terol-Zialcita, Nikka Sarthou and Ana P. Santos to give nice, long, comprehensive seminar about travel writing.

Each speaker tackled a specific topic in travel writing—getting published, guidebook writing, feature articles, ethics. They also entertained questions from the audience of almost a hundred people, gathered at our Fort branch atrium space. While the seminar gave a great picture of the travel writing industry, how to do it as a job, and how to get started, here are five important take-aways from the workshop that are essential to anyone who would like to get into it!

1. Tell a story

“Each place has a story and your job is to find out what that story is,” Nina Terol-Zialcita mentioned. A travel article is more than a narration of what you did from the start to the end of your trip. Learn to focus on a certain part of the experience: the cuisine, the sights, the people, a realization and the events that led you to it, or anything else that struck you.

2. “Always try to get people into your articles.” — Greg Bloom

“That’s where the stories are,” Greg said.

“Imagine your destination as a person you want to get to know,” shared Ana P. Santos of Writers Block. How would you describe the person to others? Get talking to the people from that place and find out about the spirit behind it. Include dialogue in your article as well, as it shows the interaction and specific experiences that helped you build your story.

3. “Don’t underestimate the seductive power of a decent vocabulary.” — Ana P. Santos

The basics should never be taken for granted: well-written prose, grammar, a good introduction and a tight conclusion. What is heat vs. what is humidity? Know the nuances and words in order to provide a clear picture to your readers.

4. Know the market.

Research about the travel writing scene. What publications are you pitching to? What is the specific tone of that publication and how can your story fit into it? What are the trends in travel, and what would people want to read about? Where is the demand in travel writing? Is it in feature articles? Guidebook writing? This can also be a source of income when done well and done properly. The topics you write about should also be marketable to a publication and its audience.

5. Your primary responsibility is to the reader.

A part of the seminar was also dedicated to the ethics that govern one’s travel writing piece. While we want our readers to understand why we fell in love with a place, we also don’t want to be accused of ‘gushing’ over a city. Try to keep a certain sense of objectivity as well. While the article is written in the first person, the essence of it should still be about the place, and not about you.

This is an excerpt only. To read the full post, click HERE.



Author: Niña Terol

Niña Terol describes herself as a "communicator, connector, idea curator, and changemaker." A writer at heart whose 16-year career has spanned the public and private sectors, including roles in marketing, non-profit consulting, creative enterprise, publishing and media, politics, and corporate communications, she now heads corporate affairs for the Manila office of one of the world's largest and most trusted names in integrated marketing communications. Niña has written for a long list of magazines, dailies, and websites, including CNN Travel, Travel + Leisure Southeast Asia,, and She has also written and edited a number of books published by such institutions as the World Bank-Manila Office, the Asian Development Bank, the National Youth Commission, and a few others. Also a public speaker and trainer at heart, Niña has spoken at prestigious events such as TEDxManila (2010), Pecha Kucha Manila (2010), Ignite Manila (2010), the Social Good Summjit (2012), and the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit (2013). She has also taught live lectures and webinars, and been a panelist and thesis adviser, under the Certified Digital Marketer (CDM) program of the International Institute for Digital Marketing (IIDM). Niña graduated with a Bachelor of Arts in Communications degree, minor in Hispanic Studies, from the Ateneo de Manila University, and obtained certificates in Internet Marketing and Professional Blogging (under scholarship) at the Asian Institute of Management and the European Journalism Institute (under scholarship) from Charles University, Prague, the Czech Republic and The Fund for American Studies, Washington D.C. When she's not working, writing, or speaking, Niña is running, practicing yoga, promoting sustainability and mindful living, trying out all sorts of dark chocolate, and planning her next plane ride. She blogs at and Follow her on Twitter and Instagram at @ninaterol.

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