What can the 2013 elections teach your company or brand?

We’ve all seen how social media in the Philippines exploded with posts, tweets, and other memes pertaining to the 2013 mid-term elections. We used social media to learn about some candidates, poke fun at others, and even report election-related offenses. The social media scene was vibrant, albeit cacophonic; and, you have to admit, many of us couldn’t help but engage in the online conversations.

Now that election fever has died down, how do we process all that hullabaloo and apply its lessons to our own corporate and brand experience?

As someone who has helped build the online brands of two political figures, I’ll be sharing with you insights on translating political social media communications onto your corporate and brand communications. We’ll be going through some highlights of the senatorial campaign of Senator-elect Bam Aquino, the “Facebook candidate” of this election and the youngest senator-elect of the 16th Congress, and some lessons learned from managing the online brand of outgoing Senator Kiko Pangilinanwho was named the third most influential netizen in politics (next to President Noynoy Aquino and USEC. Manolo Quezon) by YES! Magazine.

Join me for a jam-packed session on Thursday, June 19, 1:30 to 7:00PM at the Asian Institute of Management in Makati City, Metro Manila, Philippines.

CDM Bootcamp - Social Media Marketing - Lessons learned from the 2013 elections (with Niña Terol-Zialcita)

I’ll be joined by Ros Juan, a fellow social media maven and brand builder, who is also behind the social media movements Tweetup Manila and RescuePH. We’ll be tackling such topics as:

  • Determining your social media voice and creating a content strategy around it
  • Using social media to market individuals as brands
  • Social media policies for a political office
  • How to get your CEO on-board social media (i.e., social media tips for CEOs, top executives)
  • (And many more!)

We’ll also have hands-on exercises to get you started.

To learn more and register for this course, click HERE.

Special thanks goes out to Hans Roxas-Chua of e-Learning Edge and the Internet and Mobile Marketing Association of the Philippines (IMMAP) for giving me this great opportunity to speak!

I look forward to seeing you all on Thursday!






Niña Terol-Zialcita

P.S. To view some other talks I’ve held about social media, please click on the videos in the right sidebar. 🙂

Author: Niña Terol

Niña Terol describes herself as a "communicator, connector, idea curator, and changemaker." A writer at heart whose 16-year career has spanned the public and private sectors, including roles in marketing, non-profit consulting, creative enterprise, publishing and media, politics, and corporate communications, she now heads corporate affairs for the Manila office of one of the world's largest and most trusted names in integrated marketing communications. Niña has written for a long list of magazines, dailies, and websites, including CNN Travel, Travel + Leisure Southeast Asia, Rappler.com, and Inquirer.net. She has also written and edited a number of books published by such institutions as the World Bank-Manila Office, the Asian Development Bank, the National Youth Commission, and a few others. Also a public speaker and trainer at heart, Niña has spoken at prestigious events such as TEDxManila (2010), Pecha Kucha Manila (2010), Ignite Manila (2010), the Social Good Summjit (2012), and the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit (2013). She has also taught live lectures and webinars, and been a panelist and thesis adviser, under the Certified Digital Marketer (CDM) program of the International Institute for Digital Marketing (IIDM). Niña graduated with a Bachelor of Arts in Communications degree, minor in Hispanic Studies, from the Ateneo de Manila University, and obtained certificates in Internet Marketing and Professional Blogging (under scholarship) at the Asian Institute of Management and the European Journalism Institute (under scholarship) from Charles University, Prague, the Czech Republic and The Fund for American Studies, Washington D.C. When she's not working, writing, or speaking, Niña is running, practicing yoga, promoting sustainability and mindful living, trying out all sorts of dark chocolate, and planning her next plane ride. She blogs at www.littlerichgirlblog.com and www.betweenplanerides.com. Follow her on Twitter and Instagram at @ninaterol.

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