What can the 2013 elections teach your company or brand?

We’ve all seen how social media in the Philippines exploded with posts, tweets, and other memes pertaining to the 2013 mid-term elections. We used social media to learn about some candidates, poke fun at others, and even report election-related offenses. The social media scene was vibrant, albeit cacophonic; and, you have to admit, many of us couldn’t help but engage in the online conversations.

Now that election fever has died down, how do we process all that hullabaloo and apply its lessons to our own corporate and brand experience?

As someone who has helped build the online brands of two political figures, I’ll be sharing with you insights on translating political social media communications onto your corporate and brand communications. We’ll be going through some highlights of the senatorial campaign of Senator-elect Bam Aquino, the “Facebook candidate” of this election and the youngest senator-elect of the 16th Congress, and some lessons learned from managing the online brand of outgoing Senator Kiko Pangilinanwho was named the third most influential netizen in politics (next to President Noynoy Aquino and USEC. Manolo Quezon) by YES! Magazine.

Join me for a jam-packed session on Thursday, June 19, 1:30 to 7:00PM at the Asian Institute of Management in Makati City, Metro Manila, Philippines.

CDM Bootcamp - Social Media Marketing - Lessons learned from the 2013 elections (with Niña Terol-Zialcita)

I’ll be joined by Ros Juan, a fellow social media maven and brand builder, who is also behind the social media movements Tweetup Manila and RescuePH. We’ll be tackling such topics as:

  • Determining your social media voice and creating a content strategy around it
  • Using social media to market individuals as brands
  • Social media policies for a political office
  • How to get your CEO on-board social media (i.e., social media tips for CEOs, top executives)
  • (And many more!)

We’ll also have hands-on exercises to get you started.

To learn more and register for this course, click HERE.

Special thanks goes out to Hans Roxas-Chua of e-Learning Edge and the Internet and Mobile Marketing Association of the Philippines (IMMAP) for giving me this great opportunity to speak!

I look forward to seeing you all on Thursday!






Niña Terol-Zialcita

P.S. To view some other talks I’ve held about social media, please click on the videos in the right sidebar. 🙂

2 Pinoys among 10 Outstanding Young Persons of the World (Rappler.com)

(Published in Rappler on September 17, 2012)

MANILA, Philippines – Two Filipinos were among those named as Ten Outstanding Young Persons of the World (TOYP), an annual search by the Junior Chamber International (JCI), otherwise known as the Jaycees.

They are Paolo Benigno “Bam” Aquino IV, president of MicroVentures, a social enterprise known for the multi-award-winning program Hapinoy; and Dr. Edsel Maurice Salvaña, Assistant Director of the Institute of Molecular Biology and Biotechnology at the National Institutes of Health, University of the Philippines Manila, also known for his work with HIV/AIDS patients in the Philippines.

Benigno Bam Aquino: One of the Ten Outstanding Young Persons of the World (TOYP)
BAM AQUINO: HAPPILY FOR the ‘Nanays.’ Image from Aquino’s Facebook page (via Rappler.com)
DR. EDSEL MAURICE SALVAÑA: Produced a rock concert if only to spread AIDS awareness. Image from Dr. Salvaña's Facebook page (via Rappler.com)
DR. EDSEL MAURICE SALVAÑA: Produced a rock concert if only to spread AIDS awareness. Image from Dr. Salvaña’s Facebook page (via Rappler.com)

Aquino and Salvaña are joining 8 other outstanding young individuals from Botswana, Catalonia, Ireland, Madagascar, the Maldives, the United Kingdom and Zimbabwe. They will be awarded at the JCI World Congress in Taipei, Taiwan on November 20, 2012.

This is an excerpt only. To read the full story, visit the Rappler website, HERE.