What can the 2013 elections teach your company or brand?

We’ve all seen how social media in the Philippines exploded with posts, tweets, and other memes pertaining to the 2013 mid-term elections. We used social media to learn about some candidates, poke fun at others, and even report election-related offenses. The social media scene was vibrant, albeit cacophonic; and, you have to admit, many of us couldn’t help but engage in the online conversations.

Now that election fever has died down, how do we process all that hullabaloo and apply its lessons to our own corporate and brand experience?

As someone who has helped build the online brands of two political figures, I’ll be sharing with you insights on translating political social media communications onto your corporate and brand communications. We’ll be going through some highlights of the senatorial campaign of Senator-elect Bam Aquino, the “Facebook candidate” of this election and the youngest senator-elect of the 16th Congress, and some lessons learned from managing the online brand of outgoing Senator Kiko Pangilinanwho was named the third most influential netizen in politics (next to President Noynoy Aquino and USEC. Manolo Quezon) by YES! Magazine.

Join me for a jam-packed session on Thursday, June 19, 1:30 to 7:00PM at the Asian Institute of Management in Makati City, Metro Manila, Philippines.

CDM Bootcamp - Social Media Marketing - Lessons learned from the 2013 elections (with Niña Terol-Zialcita)

I’ll be joined by Ros Juan, a fellow social media maven and brand builder, who is also behind the social media movements Tweetup Manila and RescuePH. We’ll be tackling such topics as:

  • Determining your social media voice and creating a content strategy around it
  • Using social media to market individuals as brands
  • Social media policies for a political office
  • How to get your CEO on-board social media (i.e., social media tips for CEOs, top executives)
  • (And many more!)

We’ll also have hands-on exercises to get you started.

To learn more and register for this course, click HERE.

Special thanks goes out to Hans Roxas-Chua of e-Learning Edge and the Internet and Mobile Marketing Association of the Philippines (IMMAP) for giving me this great opportunity to speak!

I look forward to seeing you all on Thursday!






Niña Terol-Zialcita

P.S. To view some other talks I’ve held about social media, please click on the videos in the right sidebar. 🙂

Marking the birthday of my best boss ever: My Facebook greeting for Sen. Kiko Pangilinan

(Note: This was originally posted as my status on Facebook. I joined Senator Kiko Pangilinan’s team in 2009–one of the best decisions I’ve ever made in my entire professional life.)


I know that the nation is still mourning the loss of a great man, but I’d like to take time to thank and pay tribute to another great man on the occasion of his birthday.

To Sen. Kiko Pangilinan, may the Lord bless you today and every day of your life and may He continue to grant you the strength, the courage, the wisdom, and the grace to be the leader and public servant that you already are.

From you, I learned that one can truly lead and serve without selling his soul; from you, I learned that one can aspire to greatness while staying ever-humble and while keeping his feet firmly on the ground. From you, I learned that great leaders need not beat their own breasts or trumpet their achievements because real achievements will always speak for themselves. From you, I learned that a leader must always question even his own motivations and actions because it is always tempting to indulge in vanity and the whims of the ego. From you, I learned that a leader must never sow despair, but must always, ALWAYS strive to bring hope and inspiration.

Most importantly, I learned from your example that nothing truly matters most than being there for your children and your family. There is no greater job than shaping and inspiring lives, and if we are to set examples for the next generation, then we must always start leading and inspiring at home. You have taught me much about being a public servant and a private person, and for this, I will be eternally grateful. May the Lord grant you more years ahead so that both your family and the nation can be gifted with your presence.

Maligayang bati po, Sir, at mabuhay kayo.

Proud to be part of Team Kiko
Proud to be part of Team Kiko